Our story
Rose Morning
Roses represent love. Morning represents sincerity and warmth. This is how the two came together into a flower wall brand.
How Rose Morning began
Lucy is an inspiring woman who grew up in rural China.
Despite financial hardships, she never let go of her deep sense of independence and freedom. Gifted with a natural talent for floral design, she began her career at a renowned fashion brand in China. When the brand eventually closed, Lucy took a leap of faith and moved to the United States in search of new possibilities.
There, she discovered how much people loved using flower walls at weddings. Yet fresh flowers were expensive and fragile, especially under the summer heat. That challenge sparked a brilliant idea—to create high-quality artificial flower walls for the global market.
In 2019, during a peaceful walk along the West Coast, a stranger greeted her warmly with a simple “Good morning.” That genuine moment left a lasting impression, inspiring Lucy to name her brand Rose Morning—roses symbolizing love, and morning representing sincerity and warmth. Her vision is to spread love and kindness to independent women everywhere, and to the people they cherish, regardless of nationality, race, or age.
Along the way
2019
The name
A stranger’s “Good morning” on a West Coast walk gave the brand its name.
2022
The zipper flower wall
Rose Morning invented the patented zipper flower wall, Patent No. CN307764498S, and actively supported community causes — partnering with Stray Rescue (@strayrescuestl) in St. Louis to help homeless animals find loving homes, and contributing to fundraising efforts for the American Cancer Foundation.
2025
More than 10,000 designers
Rose Morning had collaborated with more than 10,000 influential designers across the United States, establishing itself as one of the country’s most creative and original floral design brands.
What the brand stands for
Rose Morning is more than a business—it is a reflection of Lucy’s values of warmth, sincerity, and togetherness. She hopes the brand brings joy to every customer and inspires them to treasure every moment with their loved ones.
Our mission is to empower women through independence, warmth, and sincerity—while caring for every life and spreading love and hope within our communities.
See what we make
Every wall is made to order in our own workshop, in the colours and sizes you choose.